Level 1 — Understand the Game
Explain why the buyer is invisible — and show the live account system. 95:5, dark funnel, committee dynamics; positioning statement written; 80 accounts tiered with contacts mapped.
The 80-Account Motion — Enterprise Marketing for WPH
You can't out-outreach a market of 80 companies, and you can't out-negotiate a buyer you chased. This course teaches the motion the evidence actually supports: coverage, authority, and engineered discovery — until the buyer initiates.
What this is
Section titled “What this is”A documentation-style course that takes one learner (Richard) from content-factory operator to enterprise deal-closer, built from the best free material on the internet — verified YouTube lessons embedded with timestamped watch-fors, gaps filled with original written explainers sourced from graded research — organized into levels with exercises, quizzes, and completion tracking. Every capstone is a real WPH deliverable: the course is not homework alongside the work, it is the work, taught properly.
The strategy it teaches is summarized in the direction memo (DIRECTION.md in the project folder): one-to-one coverage of ~80 named accounts, where every touch is expert authority or peer gravity — never a pitch — monetized through a paid diagnostic and three-option pricing.
Jargon is taught by usage: every term enters the course inside the lesson where you first need it, and the glossary is generated backwards from lessons.
The level gates
Section titled “The level gates”Each level ends with one honest, one-line test. Pass it and you move up.
Level 2 — Run the Motion
Generate 2 qualified warm conversations in one month. Benchmark in production, interviews recording, the room convened, coverage moving right.
Level 3 — Price, Close, Compound
Close and expand a $50k+ account. Three-option anchored proposal presented, procurement navigated, playbook documented and hire-ready.
How to use this site
Section titled “How to use this site”Go in order
Orientation → Understand the Game → Run the Motion → Price, Close, Compound. Early lessons never lean on jargon a later lesson introduces.
Every lesson has the same shape
Why this lesson → Watch (with timestamped watch-fors) → Explainer → Do it → Terms introduced → Check → Go deeper.
The Do-its are the real motion
Exercises produce the actual account system, benchmark, interview series, and proposals. Nothing is throwaway practice.
Mark lessons complete
Each lesson has a completion toggle and a self-check quiz. Progress is saved in your browser and rolls up on the progress page.
Ready? Start with 0.1 · Where WPH actually is — the honest audit the whole course is built on.