Self-serve buyer

A buyer who researches, compares, and shortlists on their own before ever talking to sales. TrustRadius found essentially 100% of B2B buyers want to self-serve all or part of the journey, and vendor sales reps have fallen out of their top-5 information sources entirely. The practical consequence: your website, reviews, research, and reputation must survive silent vetting without anyone from your side in the room.

First used in: 1.1 · How enterprise buyers buy