Funnel

The awareness → consideration → decision flow buyers move through. Imperfect but universal shorthand. In this course the website and blog are funnel furniture — the validation layer that keeps you alive during silent vetting — not the demand engine.

Source: Descends from E. St. Elmo Lewis’s AIDA model (1898) — the oldest idea in marketing: buyers move through stages from attention to action, and fewer survive each stage.

First used in: 0.1 · Where WPH actually is