Multi-threading

Building relationships with several members of an account’s buying committee in parallel — for WPH, 3–5 mapped contacts per Tier 1 account (marketing head, digital lead, CEO/GM). Single-threaded outreach at 10,000+ employee companies benchmarks around 0.22% replies, and an account known through one person goes dark the day that person changes jobs.

First used in: 1.6 · The account system