Signal

An observable account event — new digital-head hire, model launch, site relaunch, executive job change — that triggers a personal, relevant, non-pitch touch. At 80 accounts, all signals can be watched manually.

Source: Course usage of signal-based selling practice (see also Craig Elias’s trigger events). At 80 accounts, every meaningful signal can be watched by hand — no intent-data platform required.

First used in: 0.3 · Install the operating system