TAM (total addressable market)

How many accounts could ever buy. WPH’s beachhead TAM is ~75–80 PH automotive companies — the number that invalidates every volume-based instinct and defines the coverage game instead.

Source: Standard strategy/venture vocabulary (total addressable market). Used here to make one point: at a TAM of ~80 named accounts, volume tactics are arithmetic suicide.

First used in: 0.1 · Where WPH actually is